While we are not the originators of the following statement, we certainly embrace it…
“Customers are the most important people on our premises. They are not dependent on us. We are dependent on them. They are not an interruption to our work. They are the purpose of it. They are not an outsider to our business. They are part of it. We are not doing them a favour by serving them. They are doing us a favour by giving us an opportunity to do so.”
(The original version of this statement is variously attributed to Mahatma Ghandi, L. L. Bean, K. B. Elliott, R. Noyes, P.T. Babson)